Hoolifit

Vendor Biography

🌟 About Hoolifit

Hoolifit is a bold new clothing brand started by 11-year-old Cael — for the misfits, the rebels, the dreamers, and the ones who proudly don’t fit in.

Born out of a love for creativity and a mission to fight bullying, Hoolifit stands for kindness, confidence, and staying weird (in the best way). Every shirt is made-to-order, designed with love, and printed right here in South Africa.

While Hoolifit is kid-founded and youth-focused, our gear is for everyone — cool kids, rad teens, awesome adults, teachers, parents, and anyone who believes in standing out and lifting others up.

Whether you’re 11 or 41, you’re part of the Hoolifit family when you choose to wear something that says:
“Be kind. Be real. Be unapologetically YOU.”