BlackLife Kwear@!

Vendor Biography

Who / What is a Kaffir?

– a rebel for a course –

– a warrior for identity –

– a revolution for justice –

– a movement of reawakening – 

– a war on ignorance –

– a reclamation of dignity –

– an obsession to a vision –

– a pursuit of a dream – 

– a socio-economic revolution –

– a competent achiever –

– an economic warrior –

– a lifestyle 4 the brave –

“This term ‘kaffir’ has an ugly history in South Africa and was almost exclusively used by white racists as a group generalization to denigrate black South Africans. To be called a ‘kaffir’ is to be called lazy and stupid person. But the assumption behind the word is that by being lazy and stupid one is merely behaving as all black people always behave – as white people expect black people and know all black people to behave. So even when a white person is called ‘kaffir’, the recipient of the insult is being told that he or she is just as lazy and stupid as all black people are known to be by all racist white people” – Professor Pierre De Vos, 2016.

During 2010, Sir. Lesley B. Chiloane published his first book titled: ‘Compromised Democracy’. In the book he had already committed and made known that his second book would be titled: “Call Me Kaffir!”. And indeed in 2016 he published his second, “Call Me Kaffir!: a calling many black South Africans still answer to…” The book is aimed, amongst many goals, to give birth to a Revolution and Lifestyle Movement for his people.

Kaffir is lifestyle Revolutional Movement aimed at reawakening & reclaiming the black Afrikan’s identical consciousness about ourselves, our history, our present and our future. Kaffir is a revolutional blacklifestyle!

Kaffir! is a mindset changer, a new attitude and an evolutional reclaiming of own sovereign identity. A Kaffir is Warrior and an Advocate for the change s/he wants to see. A Kaffir is not a victim but an architect of his/her own destiny. A Kaffir is not ignorant but a true believer in oneself. A Kaffir knows who s/he is and who s/he is not.

Mission:

“To lead and facilitate an evolutional lifestyle movement towards the reclaiming and reawakening of a Black Afrikan Identical consciousness through various means and projects”

Motto:

“it’s Not a calling”…

“it’s a lifestyle 4 the Brave!”

Kaffir!, as a theme and concept, inspired amongst others, the creation and establishment of Kaffir Wear t/a Kwear… a lifestyle clothing brand and label.

– u r what u r – not what we call –

– wear ur` identity – wear ur`self –

– u r what u answer to –

– ur` identity is ur` lifestyle –

– ur` identity is ur` image –

– claim it! – be it! – live it! – wear it! –

– blacklifestyle –

“wear ur`identity…”

“Welcome to BlackLife’s Kwear Online Store, where fashion meets identity. Because BlackLife is not just about a color – it’s a lifestyle and a culture. And now, you can wear that lifestyle proudly with BlackLife’s Kwear.”

“Man is knocked by circumstances so long as he believes himself to be the creature of outside conditions. But when he realizes that he may command the hidden soil and seeds of his being out of which circumstances grow, he then becomes the rightful master of himself.”  – James Allen.

…LET’S REVERSE THE PSYCHO!

Let’s give it a NEW meaning…